|Look at her go! She's half|
naked, she's starving for a
burger and fries, and she is
very happy now that she
weighs next to nothiing. Yet
another pop-culture visual
of how we define weight loss!
The voice on the other end informed me of a large group of women on the base who were very eager to begin a weight loss program and was hoping I could provide some ideas to how this would be arranged. All of a sudden a wash of emotion flowed over me; excitement, joy, hope, happiness, love, and even (dare I say it) bliss at the thought that someone is requesting my support. Then, in a few words from my caller, it all went to hell in a gigantic hand basket. "We want to have a competition to see who can lose as much weight as possible within a certain amount of time." I felt as betrayed as when I heard my favorite radio station was going country. It hurt me as deeply as when I watched the last episode of Lost. I couldn't believe I was hearing her correctly. How could she choose this over the amazing program I offer as her health promoter?
I'm not bitter. I'm not angry (really..I've just started drinking heavily and find myself in the fetal position rocking back and forth on occasion...nothing to worry about). I just know, as I know I'm sitting here blogging, that 9 out of those 10 participants of this "biggest loser" program will revert back to old behaviours before Christmas. I have seen it a thousand times. It's a given. So why do they continue to beat themselves up with programs that really don't work? I have seen friends, family, colleagues, and those TV personalities do "biggest loser" - like programs only to go back to old behaviours. Every.........single.......bleepin'.....time.
Until I figure out a way to market a weight loss / lifestyle change program in a way that can compete with the pop culture programs (and I promise...I will) I will continue to be baffled at the popularity of something that bites you in the ass in the end. Especially when I can report that over the last 10 months I have lost 20 pounds while enjoying what I eat and how I exercise. I have employed all the strategies I present and KNOW that this program works. My secret? Eat a balanced diet rich in vegetables, sleep 7 -8 hours a night, and become physically active every day.
.....it's not a sexy message, but it is the authentic one.
That's all I got....but don't worry, I'll get over it....somehow.